The average age of an iTouch user is 23. The average age of an iPhone user is 37. This range of ages undoubtedly covers the demographics of a large number of radio show listeners, so that iPhone/iTouch audiences have the potential to extend radio show listenership. But how?
The iPhone/iTouch app can grow listeners by:
- extending the live experience by streaming the radio show for listening when away from traditional venues such as in-car listening
- allowing listeners to download archived content for consumption when & where convenient to the listener
- integration with social networks such as Facebook and Twitter so that content can be shared virally with friends
- showing the show's news, events, pictures and videos in the app itself
- for iPhones specifically, the ability to send main screen alerts & notifications that are timely and impactful
Apps are portable, always on and available 24/7. They offer the opportunity for audio listeners to have a multi-dimensional experience - visual, audio & tactile - that even traditional radio can't offer. As well, apps have the ability to communicate with listeners on their terms - mobile, social networking, new media - and reach out to get the real-time pulse of listeners on issues important to them.
Essentially an iPhone/iTouch radio show app is an extension of the portable radio to today's personal mobile devices. This is where a radio show has to be in order to stay relevant to these demographics - giving them the ability to consume the content on the devices they frequent and are tied to.
Apps therefore extend the Radio Show experience to today's demographics that have the ability to enjoy the show's content anywhere and anytime. And with that exposure to existing and new listeners, as well as the ability to share that content with their friends, comes the opportunity to grow radio listeners through iPhone/iTouch apps.
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